Hitchcock. The movie, the man and his wife……….(Best of 2012)

•January 3, 2013 • Leave a Comment

Alfred HitchcockOne of my favorite movies of 2012 was an old fashioned but expertly fashioned piece of bio-drama called ‘Hitchcock.’ As you might guess from the title it is about the ‘Master of Suspense’ himself Alfred Hitchcock. What is less evident from the title is that the movie is just as much about Alma Reville as it is Hitchcock himself.

Unless you are a died in the wool movie buff you may well be asking; “Who is Alma Reville?” If this is the case then the movie will be a delightful education for you. Reville was Hitch’s wife and collaborative partner for his entire career as a movie director. This movie treats them as perfectly interlocking elements of an intricate machine.

Sacha Gervasi’s film explores their creative and personal partnership during the pre-production and filming of Hitchcock’s dark masterpiece ‘Psycho.’ The movie finishes up with the triumphant first screening of the film that Paramount was so wary of that they wouldn’t finance or give a premier too. Everyone in Hollywood had deep misgivings about this highly controversial project—everyone but Hitch himself.

Fresh on the heels of his mega-hit ‘North by Northwest’ Hitch has hit a creative rut and wants to create a ‘nasty,’ ‘shocking’ little film, to shake things up a little. Robert Bloch’s book ‘Psycho’ about the truly creepy mass murderer Ed Gein proves just the starting point for his exercise in terror. His goal being to show what a horror movie would look like if it was made by a master film maker. In this he succeeded and caused many viewers to cut back severely on their showering schedules.

The screenplay of ‘Hitchcock’ was written by John J. McLaughlin and Steven Rebello and it blends the traditional biography with

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hitchcock-reville elements of the abstract as Hitch communicates with Ed Gein within his psyche.  It also adds a speculative marital infidelity to explore the Hitchcock’s never really ‘in peril’ marriage. Alma knew the quirks and foibles of herself and her husband way to well to let things get out of hand.

Obviously with a movie that centers so closely on two characters not much is going to be achieved unless you get the casting right. With Anthony Hopkins and Helen Mirren in the lead roles you are in the hands of two of the finest actors around so you can settle back and enjoy the journey. Hopkins is somewhat saddled with the instantly recognizable visual and vocal nature of his subject. While not looking to much like Hitchcock, he never fails to add wonderful subtleties to his portrayal that radiate through the prosthetics that create the ‘physical’ Hitch needed to convince the eye. In all honesty it always looked to me like Hopkins playing the part of Hitchcock, and that was just fine.

Mirren has the advantage of playing an ‘invisible’ celebrity and she brings her to life with a crackling intelligence. Mirren’s performance perfectly depicts someone who understands her world famous husband and the need to control his eccentricities without interfering with the image that has become as important as the movies themselves. Her life is a masterful juggling act that is beginning to leave her in a little bit of a creative rut herself. However you realize that life was never dull for long with her complex and somewhat haunted husband.

xi2The interplay between Hopkins and Mirren is a joy to behold with many subtle and revealing details. The movie is about the backstory of the worlds most famous director and his ‘secret weapon,’ but it would have been just as fascinating if they were just playing an unknown couple. A good script and great acting work anytime. It seems hard to believe that these two actors haven’t worked together before. I went home and IMDB’d it and they haven’t.

It is fun, in the movie, watching Mirren try the impossible task of keeping Hitch on his never-ending and always ill-fated diet. There is a wonderful pay-off when she retrieves a container of caviar, from under the salad in the refrigerator, to reward him when she knows the timing is both necessary and right. The next morning when she arrives in the kitchen, there is Hitch sitting virtuously in front of a tiny plate of fresh fruit. These are fully fledged characters who have long established their roles and rules.

Hopkins seems to get right to the heart of his performance when he adds a healthy dash of brandy from his snifter to the dog food he is Nickpreparing for his beloved pet dogs. Simultaneously he manages to suggest a naughty boy as well as the slightly creepy man he might grow up to be. The way the studio guards address the pampered puppies as ‘Sirs’ when Hitch and Alma drive onto the studio lot  is another finely observed detail.

Of course the trimmings of having a Superstar Director as your lead character add enormously to the fun of the proceedings. Scarlett Johansson gives a near perfect performance as a Janet Leigh. She looks perfect for the part and does a great job of portraying a young actress who knows that there are a few cogs missing or malfunctioning in her director. Like any real actress she is more interested in the next step of her career than in becoming more involved with any potential problems.

James D’Arcy is a hoot as a the nervous Anthony Perkins. Why is he nervous? Because he is worried that his almost ‘out of the closet’ status as a gay man, might interfere or be exposed by the character he portrays in Psycho. No need to ponder that one, in ‘Hitchcock’ as in real life, his manipulative director is banking on it.

The 98 minute running time of ‘Hitchcock’ is perfectly paced and a lesson in how bloated movie lengths have recently become. The direction by Gervasi is efficient and effective without ever drawing attention to itself. A special note of praise to the color palette of the movie. Its muted application of the full blooded colors of the era place you right into a cinematic version of the late 1950s. With company like this, it is a fine place to be.

Ray Benson: live and ‘alone at the wheel’. The Mint December 26th 2012.

•December 30, 2012 • Leave a Comment

Ray at the MintLooking back at my top concerts of the year I find that it is the smallest and most intimate one that I found the most enjoyable. I don’t think this is a coincidence and I suspect that some of the other performers might have topped my list if they had been able to benefit from the ambiance and intimacy that ‘The Mint’ added to the formidable talents of Ray Benson, on his visit to Los Angeles in December of this year.

Ray Benson is the founding member, lead guitarist and guiding light of one of my favorite bands ‘Asleep At The Wheel. ‘The band was formed in 1970 and over the years have played many facets of country music, however it is Western Swing that best defines their style. They proudly function as the guardians of the flame that the great ‘Bob Wills and his Texas Playboys’ ignited in the middle decades of the last century. For a delightful taste of The Wheel polishing this legacy you might want to listen to their 1993 album ‘A Tribute To The Music of Bob Wills’ or 1999’s ‘Ride With Bob.’

Like many other people I first heard about ‘The Wheel’ in Rolling Stone magazine in the seventies when Van MorrisonAsleep at the Wheel sang their praises and stated they were one of his favorite bands. When ‘Van the Man’ talks then I listen! In their various incarnations they are always superb musicians, and have a unique and beloved status in the music industry. The band have earned nine Grammy Awards for their work, but you would never guess it from their delightfully casual approach to near perfection. Check out their website at www.asleepatthewheel.com However the concert I am writing about was Ray Benson very much alone at the wheel.

December 26th found Ray Benson performing an all to rare solo acoustic concert at LA’s jewel box venue ‘The Mint,’ located at 6010 West Pico Blvd in Los Angeles. The rest of the band were heading back to Austin, Texas after a gig at Lake Taco (Lake Tahoe to the uninitiated) for a post Christmas break.

The Mint Just as well, because there was only just enough room onstage for Benson’s husky 6 foot 5 inch frame and size 16 cowboy boots. ‘The Mint’ has been a fixture on the LA scene since 1937 and has featured artistes such as Stevie Wonder, Willie Dixon, Natalie Cole, Ray Charles, Ben Harper, Macy Gray and the Wallflowers. If you’re not frothing at the mouth about seeing artists like this in a cozy 150 seater room, then you have no imagination.

Other features that make ‘The Mint’ a joy to visit is a great (an inexpensive) menu, friendly staff, great sound system and fabulous drinks. For Benson’s concert a $15 dollar ticket was the finishing touch to the perfect location for a near perfect concert. Of course a great venue doesn’t add up to much without a great performer, and Benson captivated the capacity crowd with a masterful concert that might have appeared casual if you failed to notice how carefully it was constructed. Warmth and sincerity woven with his awesome guitar playing and vocals made it seem like you were sitting in the living room of a musical genius, hell, you practically were!

The 95 minute concert covered a great deal of musical ground, ranging from Texas Swing classics such as ‘Route 66’ and ‘Miles and Miles of Texas’ to country, folk, jazz and ballads. Along with the songs was a delightful anecdotal tour through Ray’s personal experiences with the men who wrote them. Great stories about Bob Dylan, Willie Nelson and Townes Van Zandt accompanied highly individualized interpretation of their songs. Benson left you in doubt about his own songwriting credibility with excursions into his solo albums past, present and future. I am sure I wasn’t the only audience member who was sitting out front wishing that this particular evening could be released as a live album.

As a gigantic ‘Wheel’ fan, it was astounding how Benson managed to coax his favorite leather J 200 guitar into 178901_10151152466128321_1398296311_nreplacing his entire band, a guitarist of enormous style and economy he never played a note to many or too few. No showboating, just years of experience and the residual benefits of playing with other master musicians. The role of guitarist in Western Swing music is to keep everything together without ever drawing too much attention to yourself. It was nice to experience some of those ‘wide open spaces’ that allowed Benson’s expertise to shine out.

After the concert that seemed to fly by, it was an added delight to be able to spend a few minutes talking to Benson in his dressing room. The real delight was to find him just as friendly and accessible as you always suspected he would be. In a year where my concert going included personal favorites such as Bob Dylan, Merle Haggard, Lyle Lovett and Reckless Kelly it was a very pleasant surprise to find that my premiere experience was such an unpretentious and low-key event. I can’t wait to do it again.

If you want to know more about Ray Benson and upcoming concert appearances check out his website 

www.raybenson.com or like his page on Facebook https://www.facebook.com/raybenson.aatw?fref=ts

 

 

Concerning the Contract

•December 19, 2012 • Leave a Comment

Santa NickI gave a few personal ideas about handling phone calls and inquires’ in my most recent blog, and want to finish up with a few related thoughts in this weeks column. I want to also take this opportunity to wish all our readers a very happy holiday season and a great 2013.

The contract is a very important item to any performer. Because it ensures that the gig will happen and you will get your check? No. However, it should make sure that you have all your booking details correct and that the business side is taken correctly taken care of. The contract is seldom going to ensure that the client lives up to his word and it is almost never going to be worth your while pursuing legal action if they don’t. You still need to handle it shrewdly.

The most important details to cover on your contract are

1 The date and approximate timing of the gig.

2 The exact contact details of your client.

3 The exact location and address of your gig.

4 Relevant details about expenses i.e. travel and hotel.

5 The duration of your performance.

6 Details of who to contact when you arrive on site.

7 Any special requests or requirements i.e. what is suitable wardrobe.

8 Details about your technical requirements. This will often include the email and phone contact for the AV team who will be in charge of the event.

9 Your technical requirements.

10 Exact details about your fee, including how, when and by whom it will be paid.

Most of the above is really self-explanatory, but let’s cover

the all-important tenth detail—your fee and how it is paid.

My personal rule of thumb is to ALWAYS require a 50% deposit to be returned with the contract to hold the date, and the remaining 50%ROLL2DX-32 to be paid prior to show time on the date of the booking. This is the way to cover your time and energy and insure that there are no last minute cancellations that leave you with no salary and a hole in your schedule.

The key phrasing is ‘50% to hold the date,’ that way if the date is cancelled or changed then you have half your fee to cover your efforts. I have only had a tiny percentage of clients express a problem with this, and if they have a problem then it tells me that I may have a problem down the line. If the date is changed then you can offer to apply the deposit to another booking if you are able to adjust your schedule.

The reason for the full payment prior to show time is so that you get your payment while you still have some leverage. Once you have performed the show then it is all too easy to find that you are placed on a ‘biling cycle’ and are waiting 30 or 60 days for a check. Entertainment is a cash upon delivery service—end of story.

You shouldn’t think of this kind of payment plan as being fussy, demanding or ‘out of line’ but simply correct business etiquette. Just state, in a friendly and matter of fact manner that this is the way you handle your bookings. The way you structure your payments is a much greater protection than anything else on your contract. If you are a professional than expect to be treated like one,

Accompanying your contract should be a technical rider that states exactly what you need supplied to fulfill your side of the contract. If you need a microphone, lighting or a place to set your props—then let the booker know about it in advance. Don’t arrive on site expecting to get anything you haven’t specified in advance, you might or then again you might not, why take a chance.

One contractual clause that has paid great benefits to me, relates to video assist during your show. A corporate client sometimes asks if they can use ‘I-mag’ to enhance your show or film the show for their corporate records. I never have a problem with this but always insist that am supplied with a copy of the tape. Here is your next potential promo tape, and if you don’t ask for it you won’t get it!

You can check out my product line, order items and check out cool videos on my website. I have been receiving rave reviews for my ‘Ultimate Linking Finger Ring Routine’ and ‘Cruise Magic 101.’ You can find my website at www.nicklewin.com

Manning the Phone……

•December 19, 2012 • Leave a Comment

PhoneAt this time of year there is often a flurry of private dates being booked for the holiday season, I want to write a few notes about your most important prop—your phone! Chances are that over 90% of your dates will be sold and locked in over a phone line so I want to share some basic tips that I have learned through the years.

The importance of knowing how to handle phone inquires cannot be overstated in the professional magic world. It is not to be confused with the complimentary importance of having a well designed and effective website. The website has come to replace the brochure and promotional video, in fact it is pretty much shaping up to replace the business card.

The role of the website is to show people what you do, where you have done it and what people thought about it. Very few performers are booked solely through the Internet. Generally speaking once the client is persuaded that you are the act they want to book—you then close the deal on the phone. People need to discuss their personal details and needs, they also like the non-electronic, old-fashioned human contact before signing on the dotted line.

The most important part about that phone call, to the performer, is that it allows him to get the details about the gig clear, and then use them to negotiate the fee and map out a contract. If you aren’t used to doing this on a very regular basis (and even if you are) it is a darn good idea to have a little script on hand. If you have a written list of questions, then you can jot the details down for each gig as they arrive.

Using the word script is a double-edged sword in the last paragraph. It really needs to be scripted but it should never sound like a rigid format. Gary Cooper once made the statement that acting was a great way to make a living, but never get caught doing it. This is a nice parallel—have a script but never be caught delivering it!

There are certain questions that it is vital that you ask before you start to discuss money. Generally speaking your potential client will have just two questions that they want answered.

1. Are you available?

2. How much do you charge?

The way to steer the conversation in the right direction is to begin by asking the date of the potential booking. While you ‘check you datebook,’ ask a few key questions so you can prepare for the upcoming discussion of the fee. I often say that I have a tentative booking but it might be possible to reschedule it. It never does any harm to sound ‘in demand.’

Seven key questions that I initially ask include.

1 Where is the event?

2 What kind of event is it?

3 What kind of venue is it? A theatre, hotel, club, a private home, etc.

4 How many people will be attending?

5 What is your budget? This is a disarmingly direct question that sometimes gets a direct answer.

6 How did you hear about me?

7 Have you visited my website?

By the time you have answers to these questions you are in a position to make an educated estimate of the fee you wish to charge. I Nickalways make it very plain to any potential booker that there is no such thing as ‘a one size fits all’ fee for my services. Even a dog groomer charges different fees for their various furry clients! In the next blog we will discuss negotiating and contracting.

You can check out my product line, order items and check out cool videos on my website. Bookmark it, as I have three really great new products to be released in the New Year! You can find my website at www.nicklewin.com

‘Let’s Do Magic for David Oliver’

•December 4, 2012 • 1 Comment

2david-oliverOne of my original goals in writing my blog was to talk about the various magicians I have met who have helped and inspired me throughout my magic career. That’s why I called it ‘Meetings With Remarkable Magicians,’ which is also a nod of the head to my spiritual teacher Mr. G.I. Gurdjieff.

One of the things I really tried to stress was how sometimes a brief/chance meeting could cause a huge difference in ones understanding and outlook as a magician. Along our path you sometimes make contact with an individual who just refreshes your life, just with their presence and being. David Oliver is one of those people for me. We haven’t met often, but have a lovely relationship and he is one of those people I wish I lived closer to, so a fully-fledged friendship could blossom.

David has been a full-time magician and full-time asset to magic for many years and recently has been a frequent performer at ‘Monday Night Magic’ in New York and the ‘Mystery Lounge’ in Boston. He has been an advisor and mentor to hundreds of young magicians throughout the years. One of the first things you take away from meeting David is his generosity towards magic and magicians.

In October 2008, David underwent lung surgery after contracting a potentially fatal lung affliction called hypersensitivity pneumonitis.  This ailment is also known as Bird Fanciers Lung, and it was caused by working and living with the doves that he featured in his show for more than 25 years. The August 2011 issue of Genii featured a full account of his ordeal. It also detailed a complete list of symptoms and how to avoid the same situation, essential reading and research if you are a dove worker.

David has been courageously battling this health condition since 2008 and is now facing a double lung transplant. There has been a fund established to help David, and full details of his condition and magical achievements can be reached on the Internet at www.letsdomagic.org If you make a donation you will receive a purple wristband with David’s tagline on it. I am proud to wear mine.

images A Gala event “Let’s Do Magic” is to be presented as a benefit for David Oliver on January 19th 2013. The event will be held at Clark’s University’s Daniels Theater, 950 Main Street, Worcester, Massachusetts where there will be two performances at 2:00pm and 7:30pm. Knowing those New England magicians I am sure it will be a fabulous event and jam packed with great magic and magicians.

There is also a program booklet that will be released in conjunction with this event, and it will contain advertising space for greetings and messages. ‘Advertising rates’ range from $600 for the back cover to $25 for a ‘well-wisher’ listing and ALL the proceeds will go DIRECTLY TO DAVID. It is a wonderful way to help a truly unique member of our community at a time when he could use our support and assistance. For full details of the event, exact pricing and how to reserve your space in the program contact Bob Riordan at

bobriordan@comcast.net The closing date for your kindness to be included in the program is Tuesday, January 8th 2113. Donations can be made by check, money order or electronically via the web site. You can also contact via phone at (203) 877 0157. Your contribution is very much appreciated and is a chance to help save a life. David Oliver is a true gentleman and the kind of person who glows like a beacon in our worldwide magic community. It is with respect and from the heart that I ask you to join the ‘Let’s Do Magic Team’ and take the opportunity to give something back to someone who has given a great deal to magic. Thank you.

You can check out my product line, order items and check out cool videos on my website. If someone wants to order one of my limited ‘Ultimate Linking Finger Ring’ packages from the web site I will contribute the entire proceeds to the ‘Let’s do Magic’ fund. You can find my website at www.nicklewin.com

 

Performing Corporate Magic. Part One.

•November 18, 2012 • Leave a Comment

For over a decade, almost my entire income as a magician came from performing at corporate events. I look back on these as a very special time; the work was good and the money great. Sadly, the golden era rather wound down. I have recently noticed that there is a very welcome ‘spike’ in this kind of work at the moment and I want to share some thoughts on the topic. I am going to start with a warning and then cover some key points in a fairly random manner.

Any corporate date is booked on the strength of your promotional video; after the show you may well receive more bookings based on the strength of your performance and how well it was received. However, your potential future employer, if he is from another company, is going to need that strong video to show to his colleagues, in order to lock in the booking. I recently wrote at some blog posts about promotional videos so I’m not going to repeat the information here!

The most important thing to remember in a corporate event is that if you really mess up, it could lose the executive who booked you his job. Read that again! It might just turn out to be a disastrous show for you, but it might mean, the guy responsible for you getting your check, is out looking for another job, or out of line for his next promotion.

The above paragraph is the reason that you need to follow a very careful ‘Golden Rule,’—if in doubt, leave it out! Anything that could be offensive should be removed from the show, this particularly applies to jokes/tricks that can in any way be viewed as sexist, racist or involve bad taste/language. Maybe only one person will be offended but that can be enough. It is a sub-division of ‘Murphy’s Law’ that the one person you offend will be the most important person present, either that or they will email that person the day after the show.

Another pitfall to avoid is any trick that involves using a spectator from the group in a routine that can embarrass him/her in front of their co-workers. Also avoid using any of those ‘cutesy’ put-down lines that you find in magic books on comedy—they are all years out of date and corny anyhow. If you use a volunteer from the audience, make him look good. If you want to have a butt for your comedy—make it yourself. I’m not saying this to promote good manners, I’m saying it because it is good business, and business is the engine that drives corporate bookings.

Often the executive hiring you will give you advice that indicates you should ‘let it rip’ or even give you a list of people to ‘pick on.’ He may be very misguided in this. Do not take directions from amateurs; he certainly wouldn’t follow your advice about how to conduct his business affairs. I have also discovered that the people they suggest you involve in the show are often the very worst ones to actually include!

They do love to tell you whom to ‘work with’ though, so I have several effects that involve spectators in a rather non-invasive manner and it usually keeps your corporate contact happy if you include them in this way. This is one area that I use my ‘Linking Finger Ring Routine’ to good effect, as it includes them but keeps their participation to a minimum. On the other hand, if you perform a ‘Burned and Restored Bill’ then you are missing a good bet if you don’t borrow it from a financial officer in the company. That would never occur to the executive who hired you when giving you ‘notes.’

One thing that makes it easier to book a corporate event is the ability to customize your show around the client’s product, especially if you can add a good-natured dig at the company’s chief rival. I often use a variation on the late, great Alan Shaxon’s ‘Confabulation,’ and have found it to be very effective indeed in this capacity. I describe my handling in some detail in my lecture and include a full synopsis of the routine in my ‘Yellow Lecture Notes.’ This effect comprises a perfect framework to give the impression of a great deal of customizing without actually needing to change much at all.

Usually the client will suggest you produce the CEO, in a puff of smoke, during you show—or turn him into a tiger! Neither idea is very practical in a normal banquet room or meeting situation and it is nice to have a good pitch for a routine that includes their product and sales team. It is especially nice when it doesn’t involve much more than putting a wallet, pen and stack of index cards in your pocket.

You can order copies of my “Cruise Magic 101,’ ‘Ultimate Linking Finger Ring Routine’ books and my ‘Yellow Notes’ from my website, at www.nicklewin.com

Looking forward to lecturing.

•October 27, 2012 • Leave a Comment

I am presently very pleased to be part of the line up at ‘The Tri-City Three of Clubs Convention’ from November 2nd-4th in the beautiful town of Victoria in British Columbia, Canada. The convention links up three of my favorite cities, Victoria, Vancouver and Seattle.

Murray Hatfield first approached me about this nearly a year ago and I am very excited to be lecturing and performing at the event. Amongst others the convention features, Jon Armstrong, Eric Bedard, Tony Chris, Steve Dickson, Andrew Goldenhersh, Murray Hatfield and Teresa, Tony Pierce, Ryan Pilling and David Morris.

The convention includes 6 Lecture, 3 Stage Shows and a Close-up Show. It sounds like a blast and being based in Victoria is a serious plus point. I want to thank Murray for including me in the line-up! Come along and join us for the fun, you can get the full details by clicking on

www.victoriamagiccircle.com/convention

I am currently in Halifax and sailing towards Boston. I pick up a different ship there and continue too St. Thomas in the Caribbean. The only negative on the horizon is the Hurricane Sandy (or, as it is now being dubbed in the press ‘Frankenstorm’) is lurking along the way! Things might get rough and rocky en route to Victoria, but I’m a very good sailor.

I recently lectured at the Magic Castle, for the first time in 30 years and really enjoyed doing so. It is a little intimidating to look out into the audience at your lecture and see some heroes and inspirations sitting out front, however, the lecture was a smash and a highlight of my year so far.

I am also appearing next year at the International Battle of Magicians in Canton, Ohio. The dates of the convention are May 2nd-4th.  I have heard about this convention many times from my old buddy Billy McComb who always used to say it was one of the craziest around. Sounds right up my alley! Te details for the convention are available at http://www.battleofmagicians.com

I am very happy to be slowing down my travels and work schedule next year and getting a chance to perform and lecture at some magic events. There seems to be an entire generation of magicians who are more familiar with me from my various columns and articles than they are as a performer. After making a great living performing magic for over 40 years as a full time pro, it is great to return to my roots a little and show magicians what my work is all about. I really enjoy getting to meet and know my readers in person.

I have spent a year putting the finishing touches to my new lecture and coming up with a cool product line of commercial effects to share with the magic fraternity. The lecture includes an entire spectrum of magical routines that range from stage to strolling magic. Over the course of my career so far, I have performed just about every kind of magic there is to do. It is now a very real pleasure to share some of my secrets, information and routines with other magicians. Those stage shows and cabaret performances are really fun too!

In January, Susan and I are moving to Austin, Texas and really getting to work on booking my lecture and convention engagements. If you are interested in having me appear at an event you are involved in, send an email to get any details and availabilities. The email address to contact is

www.nicklewin@aol.com

There are more details about the lecture and some really great magical items in my online store, plus some great video that is unavailable anywhere else!

Check out my website, at www.nicklewin.com

 

 

Video for magicians. Part two.

•October 19, 2012 • Leave a Comment

I recently gave some thoughts on promotional videos. They were of course strictly my opinions however they were based on a great deal of experience in the field. Every now and then I get involved in emails and try and give specific advice. I have decided not to do this any more!

I recently got involved in a correspondence with someone interested in entering the cruise market. His initial video, which was unavailable online, contained two items that were palpably unsuitable to send to anyone booking this kind of work, and I pointed this out. Next he wanted to know whether a video featuring needles and razor blades was suitable. NO.

This leads me to one final statement on videos that are designed to raise work in a specific area. Make sure they are suitable! With a family audience, it is highly unlikely that any booker wants a performer who presents magic that could influence young people and possibly cause them to cause damage to themselves by trying to emulate it. Look at your market, look at your repertoire and use your best instinct. If in doubt have several videos (or one video cut several ways) to cover the various markets you are interested in.

I want to continue my last blog with a word or two about the performer’s use of video support, or as it is often referred to I-mag.

It can be a wonderful blessing to have a video camera blow up the action that is taking place on stage, but there are a few points I would like to make.

1      The only point for video support is to supply close-up shots of the action, important props, selected cards, facial expressions etc. If the video is just a long shot then it does very little good. In fact in my opinion it can do harm, as the audience’s attention is split between the live action and the screen(s) and you have split the focal point of your audience.

2      The best way to improve the quality of your video assistance is to write a short, clear and simple script for the videographer. Let him know what you are going to do and when the close ups will be most useful.

3      If there is more than one camera involved, find out which one is going to be used for the close-up shots, and play the appropriate action to that camera. Play it just a little slower than you would if there were no cameras present, because he needs time to focus.

4      Try and work from the center of the stage and twist your body from side to side to display the props/action to the live audience. If you keep striding around from one side of the stage you will find the camera misses your actions and it looks bad on screen—which is where most people will be watching.

Both of these last two points can best be summed up by thinking of yourself as performing on a live TV show. You are playing to the camera, which is relaying your actions to the crowd. Concentrate on making eye contact with the live audience and occasionally really blasting the camera with your eye contact.

5      Sometimes this video assist is projected without a copy ever being made. But if it is recorded make sure that you request that they make a dub for you. This could be your next promotional video waiting to happen.  Usually, if it is a corporate event, they will keep a copy for their records, though it isn’t always easy to get one, but give it a try. It is usually the case that they edit the cameras on the spot for use during the live event. However, you can always request that they run ‘iso’ on the cameras, and that way you will get footage from all the cameras shooting plus the line edit. Offer to pay for any additional cost.

It is always useful (actually, almost essential) to get some audience reaction shots in order to edit your promo tape later. A few friendly words (and sometimes a $100 bill!) can work wonders in obtaining co-operation. You might just end up with a three thousand dollar video shoot for  (almost) free!

One other topic worth discussing is the use of a pre-show video presentation to set up the opening of a live show. These were very popular for many years and indeed rather effective. They were usually referred to as ‘credibility builders’ and contained a bunch of short clips from ones various TV appearances.

I certainly used one for many years and it was a rather fun video that combined television footage with archival promotional footage and clips of some of my friends/heroes/mentors. If you would like to view it (it is actually rather fun for magicians!) you can find it on my website at http://www.nicklewin.com/my-magical-mystery-tour.html

I very seldom use this video now as things have got much tighter in regard to copyright restrictions. Clients can be very nervous about potential lawsuits due to infringements. They were always fun though and I do miss the way they managed to let your audience know about your credits without having an MC mangle them!

More to the point now is a brief Keynote/PowerPoint clip that can run after your show to let audiences know about your website information. I general also have a very simple graphic with my name and photo that is shown on any screens prior to the show. These can both be burned onto CDs, with a back up on a thumb drive.

Promotional Videos for Magicians. Part One.

•October 19, 2012 • Leave a Comment

Something that I get quite a bit of correspondence about is the topic of video. There are actually several aspects normally covered in these emails, so let me try and blend some answers together into a couple of concise blogs.

Promotional Videos.

Unless you have achieved a great deal of name recognition and respect for yourself you need a good promotional video. Time was a client was pleased as punch if you even possessed a videotape of your show. Now it is a must, and the DVD had better be good if you expect it to get the job done and the date booked.

The simple rule of thumb is that a contemporary promotional video should not be longer than four and a half minutes. It is also generally agreed that if it doesn’t get the job done in the first thirty seconds then it is unlikely to receive much more interest. This presents quite a challenge!

Thirty seconds—-wow, that makes America’s Got Talent’s ninety seconds seem generous! However, don’t panic, as long as you hook the buyer’s attention in those opening moments—you’ve got an extra four minutes to ‘reel’ them in. Not a lot of time—but enough.

Here are some general tips. Your opening 30-second sequence should be a fast paced and dynamic montage that captures the mood of your entire show. It is an excellent move to make it a non-verbal sequence that is orchestrated with some lively and upbeat music. Key graphics such as your name/logo/title of the show etc should be added to the segment. This way it becomes somewhat like an opening title sequence in a movie or TV show.

In many ways, the remaining four minutes should function in much the same manner. You will need to cut to the ‘reveals’ in the magic and feature them as the body of the video. Chose a few of the funniest and most original clips of the verbal comedy in your act and mix them up into an attractive blend. Three key words Cut, Prune and Tighten.

While the material on display should be representative of what you do in your show, the tricks do NOT have to be in the same order that they appear in your act. On a promotional video you are not saving up for a big finish/finale as you do in a live show. Your job when you produce/direct your ‘showreel’ is to hit the viewer hard and fast. There is often a stack of videos for a buyer to view and they can get very jaded after the first couple viewings. Hit hard and fast.

Needless to say, in this day and age, your promotional video needs to be available on the Internet, as this is where potential buyers will most likely view it. Booking agents will probably embed your video into their own web pages if they are really interested in selling you. This is an ideal situation; so let me give you a couple of hints to increase the efficiency of your video as a sales tool.

Don’t plaster your contact information all over your promotional showreel, as this can be a huge red flag and deal breaker to agents and producers. If you are sending out the DVD to a private booker then it is a different story. With the unit cost of DVDs as reasonable as they now are, have two versions produced—one with contact information and one without.

In the same vein, it is now not uncommon for successful performers to have two web sites: their regular (booking information supplied) web site, and a ‘ghost site’ that contains no contact information and is totally agent/producer friendly. In this way a producer/agent can happily direct his clients to your website as a direct link from his own corporate site. Keep your ‘ghost site ‘ short and simple and business like.

Once in a blue moon, especially for private engagements, such as house parties etc, you may find someone wants a full version of your show.  My technique to cover this was to have a DVD that contained both the short ‘showreel’ and the full-length show mastered as two separate chapters. They had their choice on the initial menu.

Be aware however; that a 50-minute video of a really great show can appear as slow as mud oozing when viewed ‘cold.’ People are used to the razzle-dazzle that is presented to them on television and you are likely to be very unexciting with a 50-minute block of video that is devoid of visual ‘wow’. If they get bored watching your video, how likely do you think they are to want to book the act?

Steve Mitchell, one of magic’s hidden gems.

•September 24, 2012 • 3 Comments

When you read the title of this blog, I’m guessing quite a few of you said, “Steve Mitchell?” Well, that is why I described him as magic’s hidden gem! I will also bet that there are very few of you out there are unfamiliar with what Steve does and the spectacular results of his graphic wizardry! For a gem that I dare call hidden Steve’s work is on display throughout the magic world. It is awesome!

I became friends with Steve when he was designing and masterminding Ron Wilson’s delightful anecdotal history of magic, ‘Tales from the Uncanny Scot.’ In fact, he persuaded me (it must have taken about a second!) to conduct the interview with Ron Wilson on one of the two DVDs that accompanied the book. Steve became a firm friend during the luncheon that proceeded the taping; and the lunches haven’t stopped. For me, Steve’s magical Friday luncheons are one of the few events I never miss when I’m in Los Angeles.

Over the years many of magic’s finest have enjoyed dining and spending time with Steve. His knowledge of magic and magicians has a quiet authority and insight that comes from an understanding of the very deepest levels of magic. For a quiet and gracefully modest member of our fraternity, there is a slightly ‘Chinese Puzzle Box’ aspect to Steve as you begin to uncover his strangely integral role in the contemporary magic scene. There is always something new to discover!

Mitchell is an artist and designer who has contributed more to the look and ‘feel’ of magic that anyone else I can think of in a very long time. His posters, books and portraits combine the look of classic magical works with a contemporary esthetic that adds punch to what could otherwise become nostalgia. With a long and distinguished career as one of America’s top designers, it is hardly surprising that Steve brings so much to the table creating art for the magic world. This was the man responsible for packaging ‘Pet Rocks’ and turning them into best sellers, now he’s designing for a community he loves, and the love really shows.

To list all the projects that Steve has added his touch to would take several columns. He has designed books, covers, graphics and props for some of the greatest names in magic. Shoot Ogawa, David Regal, Mark Wilson, Whit Hadyn, Milt Larsen, ‘It’s Magic,’ Gordon Bean and Rich Bloch is just the tip of an iceberg of talent. He has also taken time out from his graphic work to be a Magic Castle trustee and to head up the Dai Vernon Foundation. He gets up every day at 5:00am and starts working to get it all done, I know because I sometimes phone him before I get to bed!

Walk around the Magic Castle and look at some of his portraits of iconic magicians such as Billy McComb, Jules Lenier, Charlie Miller and Dai Vernon and you quickly realize that Mitchell is as fine an artist with oil and canvas as he is with his trusty iMac. Steve was the designer of the Castle newsletter, back in the days when it was actually printed and mailed to you: That was back when I used to actually read it, instead of just glancing through the new digital version.

Steve Mitchell is also one of the key elements behind ‘Pop’ Haydn’s highly successful ‘new fangled’ medicine show. Go to ‘Pop’s site at http://www.pophaydn.com and feast your eyes on some of the delicious artwork that has done so much to turn Whit’s deranged and ‘outside of time’ brainchild into a red hot commercial reality. While you are on the keyboard clicking, stop by Steve’s website at http://www.stevemitchellgraphicdesign.com/index.html and look at his other designs and projects. They are worth more than a glance!

One of my very favorite outings is visiting Steve’s charmingly eccentric home office. It is packed from floor to ceiling and wall to wall with magic books and baseball memorabilia with just enough room for a desk, computer, a phone that rings frequently and a spare chair. Oh, and there is usually just enough room for a couple of glasses of red wine to perch on the edge of the desk!

I’m sure Steve will be slightly embarrassed when he reads this, he is a very modest man, but also a very special part of the fabric from which our magic world is woven. In other words, a gem.