Where I’m going and what I’m doing….
I decided to share a few items about my future goals this week. Generally speaking I try to minimalize my self-promotion but I’m going to take this opportunity to tell you a little bit about the exciting things that are happening in my life. I am happily entering a semi-retirement and somehow seem just as busy as ever, just doing different things! Here is what is happening….
Just over a year ago I set up a company (Lewin Enterprises) to market a line of magical products. Like most other performers who are starting to slow down their performance schedule, I decided to market some of the knowledge and routines that have served me well over the last 40 years. If a fully-fledged Pro can’t speed up your learning curve— who can?
I had some definite ideas about how I thought this business should be conducted. I was determined only to market routines that were tried and tested in the red-hot glow of actual performance. No pipe dreams or half thought out ideas. I wanted the items I sold to be practical and commercial and everything manufactured and released in the highest quality manner possible.
In the past 12 months I have released two books, a DVD, lecture notes and one trick. I am delighted to say that with NO advertising and very little promotion, I am about 3 years ahead of where I thought I would be. Not only have sales been great but everyone who has purchased these items seem to have been very pleased with them. Now I am going to take it several steps further.
I currently have 24 items ready to go into production and an ambitious schedule to release 13 of these items in the next 12 months. During this summer I will be unveiling three new items; a genuinely show stopping mind reading routine ‘Mental Trilogy,’ and a great close-up routine that re-sets itself for roving magicians called ‘Ultimate Card In Envelope’ kick of the list. I am also extremely excited to say I am releasing one of the most practical items you can imagine ‘The Ultimate Microphone Holder.’ If you perform in public then you need this item.
Following the arrival of these three items I will be releasing DVD’s of my handling for the ‘Ultimate Slow Motion Newspaper Tear,’ and the ‘Ultimate Half Gypsy Thread.’ A strong Cards Across routine and killer color change silk prop/handling will follow. By the end of the year I will have released my signature ‘Ultimate Borrowed Bill Routine,’ which has more surprises and twists than you can imagine. These are all tried and tested routines that have been a huge part of my highly successful show.
In order to keep this schedule going and the quality of the props as high as my personal goals require, Susan (Mrs. Nick) and I are delighted to welcome a new team member to work with us. His name is Rolando Medina and he is a master craftsman and manufacturer. Along with our dear friend and designer Steve Mitchell, this will be the core of our company. It is a great group of people I am proud and excited to be working with.
I invite you, my readers, to join us on this new journey. I pledge to keep very high standards and try and be a real credit to some of the magic suppliers/teachers that have helped inspire me to make this decision. Magic has been very good to me and I have earned a great living since my teenage years and I believe I will be able to add significantly to the repertoire of magicians.